EXO is representing Korean tourism industry this year.
The Ministry of Culture, Sports, and Tourism,and the Korea Tourism Organisation (KTO) announced EXO to be the new ambassador of Korean tourism.
This year’s slogan is “Korea Asks You: Have You Ever?” The campaign will focus on history and tradition, daily lives of Koreans, adventure, trend, healing, and Hallyu.
EXO members will take part on those different campaigns.
This promotional campaign will be aired via live television, YouTube, and Facebook starting this August.
The KTO said:
“EXO is one of K-pop’s most representative stars, as seen by the fact that they performed at the PyeongChang Winter Olympics. They have a strong fandom base all over the world, and we believe they will be a great contribution in bringing more tourists to Korea”.